Digital Strategy Consulting

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Digital Strategy Consulting
Alex McCardell


Optimize your digital strategy. Improve customer satisfaction. Increase conversion. Reach your potential.

Digital Strategy Expertise


Focus on factors that influence your digital performance.

Brand Transformation

Align your digital strategy with your brand strategy. Where digital services can help your image, the brand must transform thoroughly to make sure your people and your customers recognize your core values. Digital brings about new ways to look at processes and solutions, but above all accentuates your capacity for customer service.

Get insight on highlighting your brand within the digital eco-system.

SEO/SMO/SEA Visibility

Visibility is often the name of the game. Digital communication and advertising tools give you access to new markets and opportunities. But breaking through the noise requires consistency and methods. Keep up to date with the latest trends in digital communication and generate the return on investment you expect.

Content & UX Optimization

Content strategy and user experience principles are at the heart of any digital strategy. Speak the language your users use, and prioritize information that guides your customers and prospects. Optimization means letting each identified persona understand your offer and guides them to the appropriate content.

We teach you methods that simplify the user journey and help you write engaging content.

CMS/CRM Autonomy

Digital moves fast and today’s solutions give you access to autonomy and easy evolution. Understand how to structure the architecture of your different tools and use APIs to ensure greater flexibility, reduced costs, and better communication between tools.

International Development

Global, local, or glocal, your business is affected by forces throughout the world. Want to grow beyond your current geographical situation? Much of what you do can be leveraged and capitalized to a wider audience. Duplicate your strengths and adapt your digital voice to different cultures.

Compliance & Regulations

Privacy concerns, security, and accessibility are obligations no matter where you do business. We can help you move through the regulations so that they become an asset to your business practices.

Digital Consulting Services


Whether you need to improve your content
structure, your image, or understand better how
your customers need you, we can help.

Team & Project Workshops

Team & Project Workshops

Focused on your customers’ journey, this hands-on approach will help you understand and use digital solutions to meet all your customer needs:

  • Structure your digital content
  • Develop personas
  • Learn and apply UX principles to your specific needs
  • Produce user scenarios
  • Learn methods

User Research & Needs Analysis

User Research & Needs Analysis

Let us help you go further by delivering an exhaustive analysis on your current situation and what you can do to meet your evolving exigent future objectives:

  • Needs expression document for your request for proposal
  • Budget simulations
  • CMS comparisons and specific development requirements
  • Detailed functions

Content Writing, SEO, SEA, SMO

Content Writing, SEO, SEA, SMO

The final piece is writing great content and getting you the visibility to increase quality traffic to your site. We can help optimize your content with:

  • Content writing: blogs, articles, corporate presentations
  • SEO analysis and recommendations
  • Digital advertising: announcements, keywords, and click-through rate (CTR) measurement
  • Community management services

Customer satisfaction is at
the heart of any digital strategy.

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